What Do Amazon Sellers Need to Know In 2022?
Amazon sellers will have to face unique challenges in 2022 while enjoying Amazon’s expanded list of resources and features aimed at improving the selling and buying experience. The pandemic continues to wreak havoc on supply chains across the world and there is little to suggest these issues will slow in 2022. The most successful Amazon […]
Your Guide to the New Amazon Sponsored Brands Videos
Online videos have a wide appeal and are effective at grabbing attention, especially that of decision-makers because they provide the most information in the smallest amount of time. Fortunately, video production has become more popular and accessible to the masses on the go, with shoppers carrying smartphones and devices around at all times, boosting content […]
Optimizing Your Amazon Ads for Prime Day 2021
Start your summer right with Amazon’s annual Prime Day! Amazon has announced the official dates for Prime Day 2021 – June 21st and 22nd. While many shoppers are busy searching for deals, Amazon sellers are busy advertising and promoting their products. Sales will be at an all-time high with the influx of customers and it’s […]
Amazon Advertising: What is ACoS and How to Calculate it?
Let’s say you began doing Amazon advertising and your ads are up and running by now. That is awesome, but there might be a catch. You might be getting the wrong calculations of your true Advertising Cost of Sales (ACoS). Or maybe you don’t understand it at all. In this article, we will discuss what […]
Amazon Advertising Campaign Platforms for Product Promotion During the Holidays
You will want to promote your products on Amazon during peak-selling season, like Thanksgiving and Christmas. Doing so not only helps you build brand awareness but also allows you to earn huge sales easily – that is if you do Amazon advertising campaigns and product promotion effectively. Speaking about advertising, Amazon provides merchants with two […]
Organizing Amazon Sponsored Products Campaign
While creating an Amazon account is quick and simple, gaining brand awareness and generating sales take time and effort. You are competing with thousands of retailers selling the same products and, if you haven’t dominated the Buy Box, chances are you will not win over your target customers. Therefore, the best way to gain customers […]
Amazon PPC 101: A Quick and Easy Guide to Amazon PPC
If you’re a beginner seller on Amazon, you’re probably wondering how to advertise your products on Amazon. If you’re a seasoned seller, you might be looking for a way to stand out on Amazon. Regardless of where you are, the solution is Amazon PPC ads. So, how exactly does Amazon PPC advertising work? The easiest […]
Monitoring Keywords and Search Terms in Amazon Sponsored Products
Amazon Sponsored Product is a type of advertisement campaign that aims to promote your products to your target customers. It involves the usage of Amazon keywords and search terms. When we say Amazon keywords, this is a word or set of words use to define your Sponsored Product’s campaign. On the other hand, search term […]
AMS Headline Search Ads: What You Need to Know
Amazon Marketing Services (AMS) help sellers promote their products and brand to their customers through different campaigns – and creating Headline Search Ads is one of them. Headline Search Ads target customers through keywords and operate on a cost-per-click basis. These ads are displayed at the top of the search results page, regardless of what […]
5 Benefits of Running Advertisements on Amazon
Running an advertisement is useful for your Amazon business. It helps promote your products and persuade your potential customers in buying them. It also increases their awareness of your overall brand. While ads can come with a cost, such as PPC, they are certainly worth the investment. To fully experience Amazon advertising benefits, you need […]
