ACoS – What is it? How do I Calculate it?
So you did your homework, you began advertising on Amazon, and now your ads are up and running. That’s awesome…but there might be a catch. Do you know your true ACoS? Do you even know how to calculate it? When is an
Advertising Campaigns for Product Promotion During Holiday Sales
You will want to promote your products in Amazon during peak-selling season like Thanksgiving and Christmas. Doing so not only helps you build brand awareness but also earn huge sales easily – that is if you do the promotion effectively. Speaking
Organizing Amazon Sponsored Products Campaign
While creating an Amazon account is quick and simple, gaining brand awareness and generating sales take time and effort. You are competing with thousands of retailers selling the same products and, if you haven’t dominated the Buy Box, chances are you will not
Amazon PPC 101: A Quick and Easy Guide to Amazon PPC
If you’re a beginner seller on Amazon, you’re probably wondering how to advertise your products on Amazon. If you’re a seasoned seller, you might be looking for a way to stand out on Amazon. Regardless of where you are, the solution is Amazon
Monitoring Keywords and Search Terms in Amazon Sponsored Products
Amazon Sponsored Product is a type of advertisement campaign that aims to promote your products to your target customers. It involves the usage of keywords and search terms. When we say keywords, this is a word or set of words use to define your
AMS Headline Search Ads: What You Need to Know
Amazon Marketing Services (AMS) help sellers promote their products and brand to their customers through different campaigns – and creating Headline Search Ads is one of them. Headline Search Ads target customers through keywords and operate on a cost-per-click basis. These ads are
The Benefit of Running Advertisements on Amazon
TRunning an advertisement is useful for your Amazon business. It helps promote your products and persuade your potential customers in buying them. It also increases their awareness of your overall brand. While ads can come with a cost, such as PPC, they are
Increasing the Holiday Sales with Amazon Sponsored Products
Quite a lot of shoppers flood the Amazon website before the holiday season to look for products they could add into their wish list. So when the right time comes, they are ready to purchase it. As an Amazon seller, increasing sales
Amazon Advertising Options for the Seller
Amazon has done an impeccable job in becoming a well-recognized name. It has branded itself in such a way that rarely any true Amazon advertisement is required. When a buyer chooses to go to the Amazon app on their phone