Online videos have a wide appeal and are effective at grabbing attention, especially that of decision-makers because they provide the most information in the smallest amount of time. Fortunately, video production has become more popular and accessible to the masses on the go, with shoppers carrying smartphones and devices around at all times, boosting content consumption, and influencing purchasing decisions.

As an Amazon brand-registered seller, now is the time to take advantage of the Sponsored Brands Video function to reach out to your target audience, as well as prospective customers to increase your brand’s visibility.

What Are Amazon’s Sponsored Brands Video Ads?

You’re probably familiar with the standard text, image,