Amazon Marketing Services (AMS) help sellers promote their products and brand to their customers through different campaigns – and creating Headline Search Ads is one of them. Headline Search Ads target customers through keywords and operate on a cost-per-click basis. These ads are displayed at the top of the search results page, regardless of what device a customer is using when shopping in Amazon.

To create Amazon Headline Search Ads for your business, the following steps must be followed:

1. Sign up first in Amazon Marketing Services

Before proceeding in making your own product campaign, you must first create an account and register for Amazon Marketing Services. Once your account is all set up, proceed to the next step.

2. Choose the campaign type

There are three campaign types to choose from:

Sponsored Products, Headline Search Ads and Product Display Ads. In this case, you need to choose the Headline Search Ads.

3. Select destination for your advertisement

You need to select a landing page for your customers as soon as they click on your advertisement. You could either select Create a page, Your Amazon Page and Custom URL. Then you are going to add ASINs individually afterwards. Just keep in mind that the minimum budget for this is $100.

4. Set