Amazon is definitely a great place with big opportunities, and when done right can bring financial freedom. The problem is, it is also an extremely competitive one. Depending on your product, you could be wrestling against hundreds (if not, thousands) of sellers for that sought-after #1 position on Amazon’s search results. Thus, ranking on Amazon is crucial for success!
So, how do you go about increasing your product ranking on Amazon? More particularly, how do you get a step ahead of the competition and place your new product on the top stop?
In today’s article, we will guide you through the steps involved in product ranking on Amazon so you land on the first page, improve your visibility and ultimately drive more sales.
Steps to Increase Product Ranking on Amazon
#1: Know the Basics
If you want to know how to take your product ranking up on Amazon’s search results page, you need to learn the basics.
Amazon’s A10 (formerly known as A9) algorithm follows a unique way of ranking products based on search queries. As a buyer-based search engine, Amazon’s goal is to ensure that when shoppers search for a product they are shown relevant listings that influence them to buy.
At the end of the day, Amazon is a business and its main goal is to sell as many goods as it can to as many customers as it can.
This means it focuses mainly on the products customers are searching, rather than what results best match their search inquiry.
The A10 algorithm wo