As an Amazon seller, you probably already know the importance of feedback and product reviews to your business. But do you really know the difference between them? Many sellers have been using the words “feedback” and “review” interchangeably – when in fact, they are two different entities in the Amazon marketplace.

If you are just starting out on Amazon or just want a refresher on these elements, we’ve got you covered. In today’s post, we will tackle the main differences between Seller Feedback and Product Reviews, and how each one can benefit your Amazon business.

Key Differences: Seller Feedback vs. Product Reviews

Seller Feedback refers to the entire customer experience as a whole, whereas Product Reviews is simply just a review of the product purchased. In other words, seller feedback is all about you and product reviews are entirely about the products you sell.

Seller Feedback

  • Once the seller feedback is published, it will show up on your seller profile.
  • It fo