Search engine optimization (SEO) is technically a process of increasing the online presence of your business in search engine results page. If you have an e-commerce, implementing correct SEO strategies could build your customer base, improve conversion rates and boost brand awareness. As an Amazon seller, it is important to implement correct Amazon optimization to your listing to experience these benefits too.

If you are new to Amazon SEO and not sure where to begin, we put together key steps to guide your way through a well-optimized Amazon business.

Amazon Optimization: 5 SEO Strategies to Grow Your Amazon Business

Research relevant keywords

Spend ample time researching for keywords relevant to the products you are selling on Amazon. You can start by listing down terms that your shoppers would likely use when searching for your products. Visiting your competitors’ listings is also a good way to find rele