For third party sellers, improving their product listings can help them attract more customers and sales. This was made possible by the use of the tool known as the Amazon Enhanced Brand Content. This tool allows sellers to enhance their product descriptions and listings by adding extra formatted text and/or images.
Other than formatting your text and uploading images to your listings without any use of HTML; the said tool also enables you to do the following:
- Identify your products from other competitors.
- Optimize your customer’s product searches.
- See your page the same way as your customers see it.
- Increases conversion rate.
However, in order for you to use Amazon Enhanced Brand Content, you must be an authorized third party seller. You also have to ensure that your product is in the Amazon Brand Registry. If you haven’t already done so, visit Amazon Brand Registry to register and get started.
Once you are registered, the tool will be automatically added to the “Advertising” tab of your seller account. The good thing about Enhanced Brand Content is it can be used without any charge. However, it is anticipated that Amazon EBC will not be free forever. So every seller should make the most out of it.