How to Price Products Effectively to Managing FBA Fees
One of the best ways to maximize profit is by setting prices according to the best available data. Even a small 1% change in price can yield over a 10% increase in profitability. So how do you price products effectively? It comes down to a few key factors: calculating costs, identifying which customers you’re after […]
How to Use KPIs to Grow Your Amazon Business
Any business worth its salt–whether a big-name brand or small online retailer–needs metrics for measuring progress. Without this process, businesses don’t know whether they’re on the right track. As Kennedy once said, “Efforts and courage are not enough without purpose and direction.” Here we detail the importance of KPIs, their uses, and examples of critical […]
Amazon Total ACoS (TACoS): Introduction to a Key Ad Metric
The Amazon total advertising cost of sale (TACoS) can help you understand your business’s relationship with advertising. Sellers unfamiliar with the TACoS and how to interpret this important metric will benefit from learning how it can dramatically improve your advertising strategy. In this article, we’re going to discuss how Amazon sellers can calculate their TACoS, […]
How to Use the Amazon Seller App
Becoming an Amazon seller might seem like an easy feat. However, the seller’s journey can quickly become stressful, or even unprofitable, without the right tools. This blog discusses how to effectively use the Amazon Seller App to ensure your success and profitability. It also discusses the pros and cons of the Amazon Seller App and […]
Your Guide to the New Amazon Sponsored Brands Videos
Online videos have a wide appeal and are effective at grabbing attention, especially that of decision-makers because they provide the most information in the smallest amount of time. Fortunately, video production has become more popular and accessible to the masses on the go, with shoppers carrying smartphones and devices around at all times, boosting content […]
Is Amazon A+ Content Worth Your Investment?
As an Amazon seller, you surely know by now that optimizing your online business isn’t a one-time event, but an ongoing process of learning and unlearning, to find what works and what doesn’t in order to scale your business better. There’s a thousand things you need to continuously be managing to grow your brand and […]
Amazon Posts: What is it and What it Means for your Brand?
Each month more than 197 million people visit Amazon. It is one of the first places shoppers go to when searching for and comparing products. However, Amazon is not the platform people turn to for inspiration and ideas. Thirty-seven percent of consumers claimed that social networks are the biggest source of inspiration for them. As part of its […]
Amazon Influencer Program: What Influencers and Brands Need to Know
Amazon Influencer Program offers an enormous opportunity for social media influencers to grow and shine with them. With a store as diverse as Amazon, influencers can choose any items they desire, create their very own storefront and promote it however they want to drive sales. Not to mention, earn money on qualifying purchases while doing […]
Amazon’s Terms of Service for Buyer-Seller Messaging
Amazon’s Buyer-Seller Messaging Service, as the name implies, allows sellers to communicate with buyers in the Amazon marketplace through email or Seller Central. Currently, it is the only approved method for communicating with customers on Amazon. If you want to learn how to use the Buyer-Seller Messaging Service, visit this page. Majority of Amazon sellers […]
What to Sell on Amazon: 6 Ideas to Find the Best Product That Sells
With so many niches and products to choose from, finding what to sell on Amazon can be tough. The competition is fiercer than ever! This is why choosing what to sell on Amazon is a strategy in and of itself. Failing to sell a profitable product could end you up wasting a ton of money and time. Selling […]
