Amazon’s Buyer-Seller Messaging Service, as the name implies, allows sellers to communicate with buyers in the Amazon marketplace through email or Seller Central. Currently, it is the only approved method for communicating with customers on Amazon. If you want to learn how to use the Buyer-Seller Messaging Service, visit this page.

Majority of Amazon sellers still think that sending multiple emails per order is the smartest move. It might be a common practice but it doesn’t mean that it is the best one. Nowadays, less is better. If you are not sure what you can or cannot do when it comes to messaging customers, we put together a list of guidelines to help you stay compliant when using Amazon’s buyer-seller messaging.

Amazon’s Buyer-Seller Messaging Guidelines

In October 2018, Amazon rolled out a new guid