Each month more than 197 million people visit Amazon. It is one of the first places shoppers go to when searching for and comparing products. However, Amazon is not the platform people turn to for inspiration and ideas. Thirty-seven percent of consumers claimed that social networks are the biggest source of inspiration for them. As part of its ever-expanding repertoire, Amazon launched an image-based browsing experience with Amazon Posts, providing shoppers a more familiar way to interact with sellers. 

Let’s dive into what Amazon Posts is, how it’s beneficial to brands and the best ways to leverage it as part of your marketing strategy. 

What is Amazon Posts? 

Introduced in late 2019, Amazon Posts is a new browse and discovery experience on the platform that centers on brand shopping. Shoppers can browse through products on their mobile devices and discover new brands through feeds populated with product Posts related to their searches. This free-feature has a social-media-like appearance so the experience feels natural to shoppers.  

Right now, Amazon Posts is in beta and is currently available to U.S. vendors and sellers enrolled in the Amazon Brand Registry. 

Brand Feeds for Amazon Posts 

As of April 2020, brands can already tap into a new feature called brand feeds. Here, shoppers can easily browse through your exclusively curated content and learn more about your products.