Amazon Prime Day is an annual shopping event that lasts 48 hours. Typically held in July, you can expect to find significant discounts across all categories, including electronics, home goods, fashion, and beauty products. If you’re a seller, Amazon Prime Day is the most important day of the year. It’s a chance for you to reach hundreds of millions of customers and drive sales with an event that impacts tens of millions more.
One of the best practices for sellers during Amazon Prime Day is to spend time on the things that will have the biggest impact on sales like preparing their content and setting up the storefront. Starting early is even more important because it makes it easier to build things in advance and get them ready for Prime Day.
How Did Amazon Prime Day Start?
Amazon Prime Day started as a way to celebrate Amazon’s 20th anniversary in 2015. It was originally planned as a one-time event, but it was so popular with both shoppers and sellers on Amazon that the company decided to make it an annual tradition.
Prime Day is usually held every year in July, and it has become the biggest shopping holiday of the year for sellers on Amazon. In 2021, Amazon surpassed $11billion in sales and growth to 6.1% compared to 2020.
As Prime Day grows larger each year, these companies have an incredible opportunity to grow their sales and bring awareness to their products. If you’re wondering when is Prime Day, stay tuned for an update from us.
Pros and Cons of Prime Day for Amazon Sellers
As a seller, Prime Day has its pros and cons. You could see an increase in revenue, sales volume, and reviews, as well as gain brand awareness with both new customers and repeat customers.
You’ll also see an increase in traffic to your product listings from the Amazon homepage down to your product listing pages. But you’ve got to watch out for those competitors! There will be plenty of sellers who are trying to drive traffic and sales for their products on Prime Day too.
Don’t forget that you have just two days to account for increased demand and competition. If you can manage this correctly, you stand to make a lot of money. Otherwise, your competitor will swoop in with an irresistible deal while your products are sold out or unavailable. Simplify restocking with SellerMobile – plan restocks ahead of time-based on product demand, manually adjust lead times, and optimize your 3PL and FBA restock.
How Sellers Should Prepare for Prime Day
- Inventory: Forecast the demand, hold back inventory, measure inventory by sales velocity, order early, and increase your inventory level by 20-30%.
- Content: Optimize your product listing; include high-quality product images and descriptions, figure out which categories are the most popular among shoppers, create bundles of products that are commonly purchased together.
- Advertising: Create a campaign plan and stick to it; use A/B testing to tweak your ads as needed; set up automatic rules to ensure you’re always getting the best performance out of your campaigns.
- Offer Lightning Deals: Be proactive about planning for next year’s event and get in touch with Amazon early on; offer discounts on items that rarely go on sale; focus on items that are new or have low sales.
We’re here to help you make the most of this massive opportunity by offering our best practices for getting the most out of Prime Day. Let SellerMobile set you up for success and help you make data-driven business decisions. Monitor your Amazon Prime Day statistics with widgets directly on your dashboard and utilize our full suite of Amazon seller tools to optimize your business processes.
Most Popular Prime Day Products and Categories
For a lot of people, Amazon is the go-to place to get their everyday essentials. Prime Day is the one day you can find the newest and latest high-tech gear. It’s also great because sometimes you can snag some things on sale that are amazing deals.
Increase your Amazon Prime Day sales by focusing on these high-value categories:
- Health and Beauty
- Household Essentials
- Baby Care
If you’re looking for ways to capitalize on the most “shoppable” day of the year, then look no further. Amazon Prime Day has now become a staple feature of the holiday season for both shoppers and brands alike. Start your Prime Day preparations early and maximize your profits with SellerMobile to have the best Prime Day ever.