Amazon Prime Day is an annual shopping event that lasts 48 hours. Typically held in July, you can expect to find significant discounts across all categories, including electronics, home goods, fashion, and beauty products. If you’re a seller, Amazon Prime Day is the most important day of the year. It’s a chance for you to reach hundreds of millions of customers and drive sales with an event that impacts tens of millions more.
One of the best practices for sellers during Amazon Prime Day is to spend time on the things that will have the biggest impact on sales like preparing their content and setting up the storefront. Starting early is even more important because it makes it easier to build things in advance and get them ready for Prime Day.
How Did Amazon Prime Day Start?
Amazon Prime Day started as a way to celebrate Amazon’s 20th anniversary in 2015. It was originally planned as a one-time event, but it was so popular with both shoppers and sellers on Amazon that the company decided to make it an annual tradition.
Prime Day is usually held every year in July, and it has become the biggest shopping holiday of the year for sellers on Amazon. In 2021, Amazon surpassed $11billion in sales and growth to 6.1% compared to 2020.
As Prime Day grows larger each year, these companies have an incredible opportunity to grow their sales and bring awareness to their products. If you’re wondering when is Prime Day, stay tuned for an update from us.
Pros and Cons of Prime Day for Amazon Sellers
As a seller, Prime Day has its pros and cons. You could see an increase in revenue, sales volume, and reviews, as well as gain brand awareness with both new customers and repeat customers.
You’ll also see an increase in traffic to your product listings from the Amazon homepage down to your product listing pages. But you’ve got to watch out for those competitors! There will be plenty of sellers who are trying to drive traffic and sales for their products on Prime Day too.
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