How Sellers Can Maximize Profit During Amazon Prime Day

Prime Day 2022

Amazon Prime Day is an annual shopping event that lasts 48 hours. Typically held in July, you can expect to find significant discounts across all categories, including electronics, home goods, fashion, and beauty products. If you’re a seller, Amazon Prime Day is the most important day of the year. It’s a chance for you to […]

Your Guide to the New Amazon Sponsored Brands Videos

Online videos have a wide appeal and are effective at grabbing attention, especially that of decision-makers because they provide the most information in the smallest amount of time. Fortunately, video production has become more popular and accessible to the masses on the go, with shoppers carrying smartphones and devices around at all times, boosting content […]

Optimizing Your Amazon Ads for Prime Day 2021

Start your summer right with Amazon’s annual Prime Day! Amazon has announced the official dates for Prime Day 2021 – June 21st and 22nd. While many shoppers are busy searching for deals, Amazon sellers are busy advertising and promoting their products. Sales will be at an all-time high with the influx of customers and it’s […]

Amazon PPC Campaigns – Budgets and Bidding Strategies

Pay Per Click Chart

by Guest Contributor: Jelena, PPC veteran at AmazoniaPPC. If you’ve ever set up a PPC campaign on Amazon you already know that there are a couple of mandatory elements to every campaign: start date, campaign name, targeting type, bidding strategy, and daily budget. There are some of the most common misconceptions about how daily budgets […]

Seller’s Guide to Amazon Inventory Performance Index

Amazon Inventory Performance Index

IMPORTANT NOTE: Amazon announced that effective January 1, 2020, the IPI threshold is 400. Read to see how this can also affect you in 2019. Amazon rolled out the FBA program to ease the life of third-party sellers. This program comes with lots of advantages and one of them is that it allows sellers to [&hel