Amazon Total ACoS (TACoS): Introduction to a Key Ad Metric

Amazon Total ACoS (TACoS)

The Amazon total advertising cost of sale (TACoS) can help you understand your business’s relationship with advertising. Sellers unfamiliar with the TACoS and how to interpret this important metric will benefit from learning how it can dramatically improve your advertising strategy.  In this article, we’re going to discuss how Amazon sellers can calculate their TACoS, […]

Your Guide to the New Amazon Sponsored Brands Videos

Online videos have a wide appeal and are effective at grabbing attention, especially that of decision-makers because they provide the most information in the smallest amount of time. Fortunately, video production has become more popular and accessible to the masses on the go, with shoppers carrying smartphones and devices around at all times, boosting content […]

Optimizing Your Amazon Ads for Prime Day 2021

Start your summer right with Amazon’s annual Prime Day! Amazon has announced the official dates for Prime Day 2021 – June 21st and 22nd. While many shoppers are busy searching for deals, Amazon sellers are busy advertising and promoting their products. Sales will be at an all-time high with the influx of customers and it’s […]

Is Amazon A+ Content Worth Your Investment?

As an Amazon seller, you surely know by now that optimizing your online business isn’t a one-time event, but an ongoing process of learning and unlearning, to find what works and what doesn’t in order to scale your business better. There’s a thousand things you need to continuously be managing to grow your brand and […]

Amazon Posts: What is it and What it Means for your Brand?

Posting on Amazon

Each month more than 197 million people visit Amazon. It is one of the first places shoppers go to when searching for and comparing products. However, Amazon is not the platform people turn to for inspiration and ideas. Thirty-seven percent of consumers claimed that social networks are the biggest source of inspiration for them. As part of its […]