Your Guide to the New Amazon Sponsored Brands Videos

Online videos have a wide appeal and are effective at grabbing attention, especially that of decision-makers because they provide the most information in the smallest amount of time. Fortunately, video production has become more popular and accessible to the masses on the go, with shoppers carrying smartphones and devices around at all times, boosting content […]

Optimizing Your Amazon Ads for Prime Day 2021

Start your summer right with Amazon’s annual Prime Day! Amazon has announced the official dates for Prime Day 2021 – June 21st and 22nd. While many shoppers are busy searching for deals, Amazon sellers are busy advertising and promoting their products. Sales will be at an all-time high with the influx of customers and it’s […]

Amazon Advertising: What is ACoS and How to Calculate it?

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Let’s say you began doing Amazon advertising and your ads are up and running by now. That is awesome, but there might be a catch. You might be getting the wrong calculations of your true Advertising Cost of Sales (ACoS). Or maybe you don’t understand it at all. In this article, we will discuss what […]

Amazon Advertising Campaign Platforms for Product Promotion During the Holidays

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You will want to promote your products on Amazon during peak-selling season, like Thanksgiving and Christmas. Doing so not only helps you build brand awareness but also allows you to earn huge sales easily – that is if you do Amazon advertising campaigns and product promotion effectively. Speaking about advertising, Amazon provides merchants with two […]