Review Guidelines For Amazon Product


We couldn’t reiterate enough that Amazon puts emphasis on customer experience among all other things. As an Amazon seller, it is one of your responsibilities to offer your customers the best experience possible. An easy way of doing that is by communicating with them in a timely manner through feedback and review solicitation.

However, this doesn’t mean that you would ask for seller feedback or product reviews whenever you want it. There is a handful of Amazon product review guidelines you have to follow to ensure that reviews remain helpful, honest and true. Failing to follow the Amazon product review guidelines puts your account to risk of suspension or permanent closure.

Potential Consequences of Breaking the Rules as Outlined By Amazon

  • Immediate and permanent withdrawal of the seller’s selling privileges on Amazon and withholding of funds.
  • The removal of all the product’s reviews and preventing the product from receiving future reviews or ratings.
  • Permanent delisting of the product from Amazon.
  • Legal action against the seller, including lawsuits and referral to civil and criminal enforcement authorities.
  • Disclosing the seller’s name and other related information publicly.

Amazon Product Review Guidelines

  • You may not ask for a positive review or ask for reviews only from buyers who had a positive experience
  • You may not ask customers to change or remove their review, or attempt to influence the review
  • You may not offer any compensation for a review, including money or gift cards, free or discounted products, refunds or reimbursements, or any other future benefits.
  • You may not write reviews about products you or your competitors sell. You should also ensure that your family members and employees comply with this requirement.
  • You cannot block a buyer from writing reviews on your products.
  • You are not allowed to ask buyers to change or remove reviews.
  • Any attempt to manipulate ratings, feedback, or reviews is prohibited
  • Amazon does not want you to word your emails in such a way as to only solicit positive reviews.
  • If you include a physical note in your product’s packaging, make sure you do not solicit positive Amazon review or offer any type of incentive in exchange for an Amazon customer review.
  • Never use services that sell Amazon customer reviews, including social media groups.
  • Amazon never shares private buyer information. If you want to respond to a review, you can post a comment on it.

To Sum It Up

Amazon encourages buyers to give their honest opinions on products to help other shoppers make informed purchasing decisions. As long as the review is within Amazon’s guidelines, Amazon will not remove it even though it is negatively written. However, as a seller you have the right to report any reviews which you think are violating Amazon product review guidelines.

If you are looking to grow your product reviews organically, using an advanced Amazon feedback generator software is a must. SellerMobile’s feedback tool includes a set of sophisticated features and analytics that let you auto-send seller feedback and product review requests, monitor email open rates, measure engagement rates and a whole lot more. You can even create your own email campaigns from scratch or pick any high-quality templates from the Template Library. Interested to learn more? Give SellerMobile a call or tap into our 30-day free trial.

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