Search engine optimization (SEO) is technically a process of increasing your business online presence in search engine results page. If you’re an Amazon seller, implementing correct Amazon search engine optimization strategies could build your customer base, raise ranking, improve conversion rates and boost brand awareness. 

If you are new to Amazon SEO and not sure where to begin, we put together key steps to guide your way through a well-optimized Amazon business.

What is Amazon A10 Algorithm?

Before you optimize your listing, it is important to understand Amazon’s A10 (formerly known as A9) algorithm first. Being a buyer-based search engine, Amazon SEO is different from Google. Its SEO is diverse in certain ways and follows a unique way of ranking products based on search queries – and this is something you need to be mindful of especially if you are new to Amazon SEO. This means that Amazon focuses mainly on the products