When running an Amazon business, profit is not always the most important metric to gauge your success. More often than not, it is the conversion rate that holds the most valuable role in determining how well your Amazon business is performing.

One of the biggest advantages of being an FBA seller is that Amazon handles most of the heavy lifting for you. All you’ve got to do is put in a little extra work to increase your sales and conversions.

5 Tips to Increase Amazon Conversion Rate

Incorporate High Quality Keywords

A good way to start generating quality traffic is by using keywords. Spend enough time researching keywords that are relevant to your product listings. Once you have a list of these keywords, start incorporating them in the title, bullet points and product description. Don’t ignore the backend search terms either – it is a hidden section on Amazon that contains important metadata. Though not visible, backend keywords can strengthen your SEO points.

To make sure that your keywords are ranking for the product you are targeting, use a third-party tool to track them. Otherwise, you will never know whether these keywords are working for you.

Optimize Product Listing

Optimizing your product listing is another surefire way to improve click through rate. Optimizing involves using the right copy and graphic to capture your customers’ attention and compel them to make a purchase. When optimizing your copy, make sure to include product specifications, brand n