We tell you what you need to know about the FNSKU and what exactly it is 

What may seem like a secret or complicated formula could easily become your secret weapon to selling on Amazon when you master FNSKUs. Getting your goods barcode-optimized is only part of the process, however, and done right, you can position yourself for success and start hitting those revenue goals.

Before we get started, let’s define what we’re talking about: FNSKU, or Fulfillment Network Stock Keeping Unit. In a nutshell, this is a barcode provided by Amazon for your product and unique to your seller account. 

While most people consider FNSKUs to be the stuff of nerds, you’ll be glad to know that those who do understand these codes have an advantage over those who don’t when dealing with FBA shipments. So listen up and read on to get all the info so you too can stay on top of FBA shipping. 

Most people go into selling on Amazon with the assumption that it will be a relatively smooth ride, only to be met by a plethora of other new codes for UPCs, FNSKUs, GTINs, GS1s, and EANs in what feels like a foreign language.

With that said, let’s get right into how you can navigate the world of FNSKUs to start boosting your sales.

Understanding FNSKUs and Amazon Barcodes

To start you off, let’s explore what’s meant by barcodes when selling on Amazon. Barcodes and ASINs (Amazon Standard Identification