For you to successfully market your products in the Amazon marketplace, creating high-quality listings is a must. Your product listing is where you lay out all the necessary information and unique features about your offering so you can entice shoppers to make a purchase. One of the most important parts in the process of making your listing is to write Amazon product titles that are not only eye-catching but are also well-optimized. So how exactly do you do that?
The Internet offers a multitude of tips and guidelines on how to write Amazon product titles that attract customers and convert sales. While making short and concise titles is seemingly contradictory to what most sellers would think of, this is the appropriate way to write your Amazon product title, as Amazon itself does it and recommends it too.
How to Write Amazon Product Titles
Amazon has limited the characters for product title into 200 words. This could mean that short titles are the perfect way for optimizing your listings. As you write Amazon product titles, focus on using words that best describe your product. Do not stuff it with keywords nor include irrelevant terms, as this can only cause confusion among your customers.
Here are other elements to take into account:
- Brand name of the product
- Model, color, type and other words that can help customers in distinguishing your products from your competitors
- Size (if applicable), package quantity and other measurements that must be included in your title
- Product keywords for an efficient advertising and promotion
Benefits of Creating Short Product Title
Research suggests that consumers are most likely to judge the product by its title, since it is the first thing they see. Using short titles can describe your product in a straightforward manner and bring along several benefits for your business, including:
Attracts several buyers
Well-written product titles, particularly for high-quality items, can leave a great impression among your potential customers. Being able to tell what your product can do in the simplest way possible can capture your customers’ attention, and eventually win their business.
Increases sales
As your title attracts a number of customers, the number of your sales also grows. When it comes to an eCommerce business, it is known that the number of sure buyers and sales always share a directly proportional relationship.
Avoids listing suspension
There have been several cases where an Amazon listing has been blocked or suspended due to its long title. While this does not automatically put your long titles in danger, it is better to stay safe by keeping your title’s length short. It would hurt to lose your income just because Amazon has prevented your customers from seeing your listing.
Increases product discoverability
A short and sweet title can generate a large sales volume for your product if it contains relevant keywords. Using the right keywords and following correct keyword placement are two effective ways to optimize your listing. It goes without saying that a well-optimized listing converts well and generates profits.
Writing a title for your product listing sounds easy but it is crucial that you follow and consider different tips and guidelines apart from these so you can be well guided the moment you create your own product listing.
