The Difference Between Amazon Product Reviews and Seller Feedback (And Why You Need Both)

Amazon Reviews

If you’re an Amazon seller, you’re no doubt familiar with the concept of product reviews. According to a recent survey by BrightLocal, 84% of consumers trust online reviews as much as they trust personal recommendations.

Obviously, product reviews are incredibly important—especially for sellers on Amazon. But if you want to make it big on Amazon, you can’t stop at just product reviews. You need both product reviews and seller feedback to build your brand’s reputation.

These two may seem similar, but they serve different purposes and have a different impact on your business. This article outlines the differences between Amazon product reviews and seller feedback so you can understand why you need both—and how you can get more of both!

What is Seller Feedback?

Seller feedback is a way for buyers to rate their experience with a seller (not a product) and it only appears on an Amazon seller’s account page. Seller feedback does not impact a product’s ranking or sales. Instead, it provides insight into what buyers think about sellers.

Seller feedback is important because it helps Amazon determine which sellers are the best fit for their marketplace. In other words, seller feedback helps them determine which seller to trust with their customers’ transactions and purchases. 

What is a Product Review?

A product review is a written opinion from Amazon customers about their experience using the product. These reviews include star ratings, images, and text feedback, which can be filtered to show only reviews with certain ratings or keywords.

  • How do you get product reviews?

Amazon buyers are encouraged to leave their own product reviews through automated email requests that sellers can set up in Seller Central. Once you’ve activated this feature, buyers will receive an email containing a request for a review sometime after they’ve received the product (we recommend waiting at least 10 days to give them enough time to use and enjoy the item). If they don’t respond within 30 days, they’ll receive one reminder email before Amazon gives up on getting their feedback.

With SellerMobile’s Request for Reviews Chrome extension, you can send hundreds of Amazon product review requests with a push of a button. It sends out an automated and pre-generated template from Amazon, so you don’t have to worry about whether or not you are complying with the guidelines.

What is the difference between Seller Feedback and Product Reviews?

Product reviews are independent of your seller performance—sellers cannot influence them by interacting directly with customers like they can with seller feedback. Product reviews don’t affect your selling capabilities—but getting enough positive ones can dramatically improve your chances of success as an Amazon merchant!

Product reviews are crucial because they help customers make informed purchasing decisions. They’re also important for another reason: they’re a key ranking factor. Without product reviews, you won’t be able to rank on the first page of Amazon search results, which means fewer sales.


Amazon reviews are critical for your business’ success. Why? The more Amazon product reviews you have, the more likely your products will appear in Amazon search results and the better customers trust you. Our Amazon reviews chrome extension makes it easy to get more reviews on your products. It’s affordable and easy to use. Plus, we have a team that is ready to help every step of the way.

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