Your Guide to the New Amazon Sponsored Brands Videos

Online videos have a wide appeal and are effective at grabbing attention, especially that of decision-makers because they provide the most information in the smallest amount of time. Fortunately, video production has become more popular and accessible to the masses on the go, with shoppers carrying smartphones and devices around at all times, boosting content […]

Amazon PPC Campaigns – Budgets and Bidding Strategies

Pay Per Click Chart

by Guest Contributor: Jelena, PPC veteran at AmazoniaPPC. If you’ve ever set up a PPC campaign on Amazon you already know that there are a couple of mandatory elements to every campaign: start date, campaign name, targeting type, bidding strategy, and daily budget. There are some of the most common misconceptions about how daily budgets […]

5 Benefits of Running Advertisements on Amazon

Amazon Advertising

Running an advertisement is useful for your Amazon business. It helps promote your products and persuade your potential customers in buying them. It also increases their awareness of your overall brand. While ads can come with a cost, such as PPC, they are certainly worth the investment. To fully experience Amazon advertising benefits, you need […]

Amazon Advertising Options for the Seller

Amazon has done an impeccable job in becoming a well-recognized name. It has branded itself in such a way that rarely any true Amazon advertisement is required. When a buyer chooses to go to the Amazon app on their phone or the website on their computer, they normally are visiting with the intention of making […]