Mother’s Day is one of the most celebrated holidays worldwide. It is also one of the biggest retail holidays in the U.S. along with the back-to-school season and winter holidays. What is wonderful about this holiday is that shoppers are not just purchasing gifts for their mothers but also for women close to their hearts like their sisters, wives and grandmothers. And, when shoppers start their Mother’s Day gift hunting, they first consider small businesses.
What’s truly interesting here is that shoppers are more likely to purchase their gifts online. So this should not come as a surprise that this holiday comes with a surge of online shoppers on Amazon searching for the perfect gift ideas which may include:
- Flowers
- Jewelry
- Sweets and Chocolates
- Clothing and Accessories
- Cosmetics and Beauty Supplies
- Greeting Cards
- Gift Cards
- Houseware and Garden Items
- Tech Gifts
- Books or Music
If you are selling any of these products, the key to making more money during Mother’s Day is to stock up on your inventory adequately. You can offer deals or discounts leading up to this special day to encourage buyers to make a purchase. It would also be smart to bundle existing items that belong in the same category or that complement each other for cross category promotion.
Here are other tips to help you turn Mother’s Day into a profitable occasion.
Know Your Target Customers
First things first, identify who you are targeting. Find out who your customers are shopping for. Are they buying gifts for their mothers, stepmothers or grandmothers? Perhaps they want to surprise their wives, daughters or sisters? Knowing whom the presents are for can guide you in creating the correct message and target the right audience.
While this is not an easy task, doing some research can help you identify who your target customers are and the people with whom they are celebrating. Once this is done, you can start creating and implementing ad campaigns to reach them.
Collaborate with Local Shops
Mother’s Day is almost always associated with flowers. So find a way to partner up with local flower shops to increase your sales. It will also be a good idea to team up with other stores in your areas such as gift shops, restaurants, spas and jewelry stores to spice up your Mother’s Day listings.
In doing so, your Amazon business becomes the go-to shop on Mother’s Day. You make it more convenient for shoppers to find what they are looking for.
Create a Mother’s Day Page
Even if you don’t offer products that are directly related to Mother’s Day, there must be something that you can position as a gift to your mommas on this special day. Sort these products out and create a listing for each. Make sure to optimize each listing as well to increase visits, boost conversions and grow your profits.
Optimizing a product listing involves six elements, including: title, images, key features, description, reviews, and rating. Be sure to do your research on and follow the best optimization practices for each element.
Run Sponsored Products
Sponsored Products ads are triggered by customer searches on Amazon, allowing you to easily reach shoppers searching for products like yours. Once a shopper clicks on your ad, they are directed to your product detail page. Thus, the importance of optimizing your product listings.
Similar to Google ads, Sponsored Products work on a pay-per-click basis so you pay only when a shopper clicks on your ad. When launching Sponsored Products ads, be sure to target the right keywords. While you may not be able to use keywords like “Mother’s Day Gifts” as this clearly indicates a promotion, which is against Amazon’s PPC rules, you can use other key phrases – such as “gift for mom” or “present for mothers”.
Over to You
Amazon is now the first place people visit when shopping online. As Mother’s Day quickly approaches, make sure you follow these tips not only to attract new customers but also to retain existing ones. Most importantly, use this special occasion to increase your sales and grow your profit.
If you are already running paid campaigns and are looking to optimize them efficiently, SellerMobile can help you. Get in touch today.
