Thinking about launching your private label business on the Amazon marketplace? With over 1 million active Amazon sellers in the United States alone, building and growing your private label business can prove challenging. Even big brand players are now joining the private label marketplace, making the already tough competition even much harder to cut through.

By building a strong brand for your Amazon private label products, you can effectively set yourself apart from the competition, win more sales and reduce customer churn.

In this blog post, we will define what is Amazon private label selling is, its advantages and the key steps to help you create a powerful brand.

What is a Private Label Product?

Private label products are products sold under a retailer’s brand but created by another company. The process involves in private labeling is fairly straightforward – you just need to source items, find suppliers, stock inventory and market products. The difference is that the products use your brand and not the company that created them.