Everyone knows how important product reviews are on your product’s page. Such feedback enables potential buyers to decide whether they are going to purchase your products or not. Reviews also show buyers exactly what a product looks like, as customers tend to post pictures of the product they receive.
Amazon’s newly released “Machine Learning System” makes it simpler to select customer reviews that will be more useful to consumers by training the system to automatically recognize the most relevant reviews. The system will be able to rank and approve reviews faster – rather than waiting for consumers to “vote” for the most useful reviews.

The Machine Learning process is as follows: