As the saying goes, “A picture is worth a thousand words.” As this expression portrays, pictures can tell a story as effectively as describing it with words. When we apply the same concept to Amazon product listings, it is better if images are included in listings to clearly represent what they are. In the ever-evolving world of online shopping, consumers prefer to at least see pictures, as they are not physically seeing or touching the product.
Now, what about adding Amazon video shorts for your listings? Video shorts can enhance your buyers’ experience even more.

What is an Amazon Video Short?

Amazon video shorts are short videos that are similar to an infomercial. Some videos pertain to general products such as instructional videos on how to use a particular product. Other videos are more product-specific. For example, what is a repricer tool (general) versus how to use the SellerMobile Repricer Tool (specific). Video shorts come in different forms:

  • Advertisements
  • How to videos
  • Product unboxing videos
  • Product comparison videos
  • DIY or do-it-yourself videos and
  • Vlogs

Where do Video Shorts app