Walmart’s answer to Fulfillment by Amazon (FBA) is their very own Walmart Fulfillment Services (WFS). Similar to Amazon FBA, the Walmart Marketplace lets third-party sellers list their items on while they handle inventory, packing, shipping, and customer service. Walmart Marketplace is geared to be one of Amazon’s top competitors this year. Many Amazon sellers are already considering opening a store on the Walmart counterpart within the year.

Much like any ecommerce platform, marketplace wants to sell high-quality products so all of its customers have an enjoyable shopping experience. They want to have the best ecommerce sellers on their platform and approve those that have good performance metrics on other marketplaces like Amazon and eBay. You can utilize a third-party seller app like SellerMobile to help you monitor all aspects of your business.

According to Walmart Seller Center, they are looking for reputable sellers and brands that offer the following:

First-Class Customer Service

Seller performance ratings and product reviews will be a huge factor when it comes to getting approved by Walmart. They will assess your performance on other marketplaces such as Amazon, eBay, and Shopify to see if your brand can sell on their platform.

Unique Products

Walmart is looking for brands selling unique products instead of seeing clones of the same product all the time. As a seller, you need to stand out and make sure these products are what Walmart wants to sell.

Competitive Pricing

Like many other marketplaces, Walmart also wants to provide its customers with the best prices. This is why they want to have sellers on their marketplace that provide competitive pricing.

Fast and Reliable Fulfillment

Walmart wants its sellers to provide fast and reliable shipping. Thus providing first-class customer service and meeting customer expectations. Application Process

If you want to avail yourself of Walmart WFS, you need to go through an application and be an approved seller first.

  1. Seller Application

In order to apply to become a seller on you need to have the following:

  • US Business Tax ID. (SSN not accepted)
  • W9 or W8 and EIN Verification Letter from the Department of Treasury that verifies your US business address or place of physical operations
  • Primary product categories, catalog size, and related information
  • Planned integration method for your product catalog
  • List of marketplaces you’re currently selling at or history of ecommerce success
  • The catalog cannot include any products from Walmart’s Prohibited Products Policy
  • An explanation of why you are a good fit for the Marketplace.

Providing as much information about your business upfront will save you time later. If you do have back-and-forth correspondence with Walmart Marketplace to fill any gaps in your application, it’s a good idea to act fast to avoid any delays in the review process.

  1. Register Your Business