The sheer amount of competition on Amazon means that sellers have to rethink how they run their businesses on the platform in order to thrive. There are over 2.5 million active Amazon third-party sellers, all vying for consumer attention. This can make for a fierce contest when it comes to scoring purchases from customers.   

Many sellers fear that they’ll end up getting lost in the crowd, and these fears are valid. However, with a little help, any seller can distinguish themselves from the masses, win more sales, and reduce customer turnover rates in no time. Ultimately, it co