by Guest Contributor: Matt Wiese at CartStack

You already know that cart abandonment is a big problem for e-commerce stores, with an average seven out of ten potential customers leaving your website before paying. But do you know the latest tactics for taking your abandoned cart campaign to the next level?

If your customer recovery strategy hasn’t adapted to mirror these behaviors, you might not be seeing the results you should be when it comes to achieving, what we like to call, the four “Rs”. These are:

  • Reminding shoppers about their website visit; 
  • Re-engaging their interest in your products; 
  • Returning them to their shopping cart; and
  • Recovering their purchase and make up lost revenue. 

In this article, we’re covering what a basic abandoned cart campaign should look like, and how you can take it to the next level using different tools and a multi-channel appr