Build Your Brand on Amazon with Customer Engagement

As with any online sales platform, effective branding is essential on Amazon. It determines how your product is recognized by the customer and how they react to it. Amazon is continually developing programs and releasing new features to support brand growth, which all started with Amazon Brand Registry to help protect brand owners selling on […]

Sold by Amazon Program: How It Works (Pros & Cons)

sba amazon

In mid-2019, Amazon launched the invite-only beta version of Sold by Amazon (SBA) Program to help sellers automate their listings and grow their business. At the end of 2019, Amazon made it available to all eligible sellers. Sellers who choose to use this new pricing program give Amazon permission to adjust their prices competitively on […]

How Can You Protect Your Amazon Brand?

Amazon Brand

Amazon has established itself as the largest online selling platform. However, the more it expands its services and its seller community, the higher the instances of third-party sellers counterfeiting others’ product listings. Imagine your Amazon brand getting a whole lot of positive attention from potential customers, and then turning those potential customers to actual buyers. […]