Amazon has established itself as the largest online selling platform. However, the more it expands its services and its seller community, the higher the instances of third-party sellers counterfeiting others’ product listings.

Imagine your Amazon brand getting a whole lot of positive attention from potential customers, and then turning those potential customers to actual buyers. Now, try to picture out your listed products being counterfeited by other sellers without your knowledge. This scenario should make you worried.

If you are making large sales on Amazon and afraid of having your products and listings counterfeited, worry no more because you can now gate your Amazon brand for its security and protection.

What steps do I have to take to protect my Amazon brand?

Brand Registry

You need to enroll your brand in Amazon’s Brand Registry service. This is the first step in ensuring the protection of your brand against counterfeiting.


One of the requirements to be eligible for enrolment in Amazon Brand Registry is having a registered and active text or image-based trademark. There are country-specific requirements that you need to follow to make sure that your trademark is up to par with Amazon’s standards. Here’s a sample list of requirements needed by sellers who are based in the US: