Amazon follows an easy return policy to benefit its customers who want to return purchased products to the corresponding sellers. This is a great step toward Amazon’s mission to be referred to as a customer-centric organization. However, Amazon online sellers may have trouble keeping their business if more and more customers decide to return items. This is especially true if these sellers are also the ones fulfilling the customers’ orders up to delivery.

Why do customers return products?

Customers may decide to return purchased products for a few reasons. Sometimes, the purchase may be a simple impulse-buy. Buying online has become so easy that you can get something from Amazon within 20 seconds. You can ‘add to cart’ or select ‘buy now,’ without giving the purchase too much thought, until after it’s delivered.
Below are other reasons why your customers may return products:

  • The product is no longer needed.
  • The product or the item size that was shipped is incorrect.
  • The product did not match the catalog or product description.
  • If the order is in bulk, the products ordered may be more than needed.
  • The product was delivered late.