Amazon is a great marketplace to earn money and live a life of freedom. However, the competition on Amazon is tough, and it will likely get even tougher going forward. As an Amazon seller, you need to level up your marketing to stand out from the crowd. One of the most basic yet strongest foundations for building powerful marketing is by understanding your customers. And one of the best ways to get a better understanding of your customers is through a customer analysis tool – which we will talk about later.

To start, let’s answer these questions. Who are your customers? What are their needs? What problems are they trying to solve? And what solutions can you offer? You probably already have some ideas who your customers are, but gaining a deeper understanding of your target customers on Amazon is the key to running a successful FBA business.

How do you find your target customers on Amazon?