Up until now, as an Amazon seller you have an added benefit in that you can obtain buyer data, which is easily accessed in your Seller Central account. Buyer data is important because it shows you a list of customers who have already bought your product, giving you a representation of your general demographic. If you have an existing list of past customers, you can take advantage of this to boost your marketing efforts and increase your visibility.  

However, Amazon recently announced that they are removing Customer List downloads starting on April 8, 2021. This means that Amazon sellers will no longer be able to download buyer data. This presents a big change and perhaps a challenge to some, as these lists are often used by