Third-party sellers use Amazon Seller Central to market products. For those who are not familiar with Amazon Seller Central, it is a web interface used by Amazon Sellers to manage and view their customers’ orders. Selling through Amazon Seller Central comes with plenty of advantages because you are free to do whatever you want for the success of your business. We put together a list of Amazon Seller Central benefits to help you make an informed decision.
What Is Amazon Seller Central?
Amazon Seller Central is an Amazon interface for merchants to sell their products direct to consumers. Amazon Seller accounts are considered a marketplace or third-party Amazon seller. Amazon sellers are responsible for setting up and maintaining their seller account.
Amazon sellers can list, sell, and market their products themselves. Additionally, you can use the Seller Central dashboard to organize and monitor inventory, pricing, advertising, reports, and more.
How Does Amazon Seller Central Work?
Follow this 7-step process to access all of what the Amazon Seller Central App has to offer.
- Set up your Amazon Seller Central account
- Ensure your Amazon Seller Central account with Amazon’s two-step authentication process.
- Give your employees or VA access.
- Get the most out of your business metrics.
- Use the product information fields to their full potential.
- Learn how to navigate seller support.
- Don’t neglect your customer support.
Following these seven steps ensures you will be able to maximize your Amazon Seller Central account.
Five Amazon Seller Central Benefits
Independent Seller
Selling as a third party is synonymous with being independent. You have the freedom to run your business in whatever way you desire. You can sell at your own pace, and if you are just starting out on Amazon, it is your discretionary when to sell or when to stop. However, being independent means being accountable for every decision you make. You carry the sole responsibility of managing your business. So whatever happens, be it good or bad, you are to blame.
Quick Payment
Once the customer has placed their orders, you are sure to receive payments in a week’s time. What’s great about selling via Seller Central is that you avoid budget issues associated with delayed payments. Amazon also pays you regardless of whether you have reached a certain quota or not.
Customer Service
Since selling via Amazon Seller Central means being in charge of the entire business, you are not exempted from proving customer service. That said, you have the opportunity to interact directly with your customers. Provide exceptional customer service not only to satisfy them but also to exceed their expectations.
Having Complete Control
This is one of the best Amazon Seller Central benefits you can ever experience. As long as you stick the rules and guidelines, there are no restrictions on how you run your business. You gain full access to your product listings, prices, inventory and customer service. You can alter and adapt them to your business needs for as many times as you want.
Potential for Higher Margins
Since you have full control over your Seller Central account, you can implement different pricing and marketing strategies. When done effectively, you can stay ahead of your competitors, and eventually, gain higher profit margins.
What’s the Difference Between Amazon Seller Central and Amazon Vendor Central?
Manufacturers and distributors primarily use Amazon Vendor Central. If you sell through Vendor Central, you are a first-party seller acting as the supplier and selling your products to Amazon in bulk. The only way you can access Amazon Vendor central is through an invitation from Amazon.
This invite comes when sellers generate demand for their products and entice Amazon to buy their product in bulk through the Vendor Central program. Once companies sell through Amazon’s Vendor Central app, the “shipped from and sold by Amazon” appears on their order page.
Pros and Cons to Amazon Vendor Central
There are a few pros and cons to both Amazon Seller and Amazon Vendor. Some of the pros to using Amazon Vendor are increased marketing opportunities, a simplified business model, and enhanced content marketing tools. Some of the cons to this approach include price control, logistical requirements, lack of sales and channel diversification, and loss of brand control.
Pros and Cons to Amazon Seller Central
Some of the pros to Amazon Seller Central in comparison to Amazon Vendor Central are as follows:
- Access to analytical data
- Price control
- Messaging control
- Inventory control
Some cons to Amazon Seller Central:
- Fulfillment costs
- Sales and marketing
Vendor Central Vs. Seller Central
Over 50% of online shoppers use Amazon as their preferred vendor when making purchasing decisions. The bottom line: You must create appropriate strategies that reach Amazon consumers. If you don’t, you cut your market reach in half. In time, it’s possible Amazon becomes more powerful in eCommerce than Google.
Overall, there’s no clear edge to either Amazon Seller Central or Amazon Vendor Central. The trick is gauging which solution best suits your business’s needs. To do so, you should carefully weigh the pros and cons of each and see which fits your business closest.
Conclusion- Five Benefits of Amazon Seller Central
The Amazon Seller Central benefits are countless and rewarding if you use the service well. Make sure to maximize its features and apply correct strategies to help you improve your bottom line and reach success in the marketplace. We believe that with the help of SellerMobile, dominating the Amazon marketplace is possible. Try our 30-day free trial to see it for yourself.
