Amazon Prime Day is just around the corner, and it’s making every seller and shopper excited! Here’s what every seller like you should know.
What is Amazon Prime Day?
Amazon Prime Day is the annual shopping holiday Amazon throws out exclusively to Prime members. It normally runs for two days, offering amazing deals on thousands of products. Since Prime Day is considered as Amazon’s biggest sales event of the year, multitudes of sellers are known to drop their prices to capture the attention of bargain-hunting shoppers. Likewise, millions of shoppers flock to find the cheapest deals!
When is Amazon Prime Day?
Prime Day 2019 kicks off on Monday, July 15 and runs through Tuesday, July 16. Amazon is already offering multiple Prime Day preview deals, however, Prime Day’s official deals won’t commence until July 15.
Is Amazon Prime Day Really Worth It?
Promoting your goods to an exclusive event with millions of subscribers comes with a hefty price tag. While Prime Day didn’t charge anything on the first two years since it began, Amazon launched a registration fee of $500 per Lightning Deal in 2017.
This is a huge investment, which many new sellers find discouraging. But since Prime Day breaks sales records every single year, with over hundreds of millions of products purchased, the registration fee may well be worth the investment. Not only do you bring in sales, you also increase your traffic and exposure.
How to Profit from Amazon Prime Day?
If you failed to register for Amazon Prime Day Lightning Deal, you still have a chance to make the most of this year’s most anticipated shopping event.
Amazon coupons are one of the best ways to get a customer’s attention. Since Prime Day shoppers would be looking for the cheapest deals, offering a coupon on your sponsored product ads can encourage shoppers to purchase your products.
Amazon shoppers can discover coupons:
- on Amazon’s Coupons home page
- in their search results
- on product pages
- in their shopping cart
- on the Offer Listings page
- in your Brand Store
- in your Sponsored Products ads
Deal of the Day
Another effective promotional tool that sellers have to keep in mind prior the event is the Deal of the Day option. Deal of the Day items are single items or several related items that are on sale for one day only. This type of promotion is only available to vendors.
Deal of the Day promotions feature prominently on the Amazon Deals page. On regular days, they are often the first thing a customer sees. Thus, giving you a good chance to be picked out as well by bargain-hungry shoppers.
If you missed the Amazon Prime Day deadlines, be sure to plan your promotions and Lightning Deal submissions well in advance. This year’s deadline for Amazon Prime Day Lightning Deal Submissions was on May 10th 2019 PDT midnight (local time). This will be most likely the same next year.
While this sought-after sales holiday of the year will not last for more than 48 hours, if you organize your promotional and marketing strategies ahead of time, you have better chances of boosting your revenue, increasing exposure to your new products, raising your product ranking and building your reputation.