Why do Amazon feedback and reviews matter?

Feedback Importance

Running an e-commerce does not stop after you have delivered your customers’ orders. If you truly care about your business, you will make a way to get your customers’ feedback. This way you will know whether you have met their expectations or they are dissatisfied with their purchase.

Sad reality is that many Amazon merchants do not exert effort on soliciting feedback thinking that is a time-consuming task. On the other hand, people are prone to sharing their bad experience over the good one. It is easier for people to leave a negative feedback than wait for a resolution.

Importance of Amazon Feedback and Reviews

When it comes to Amazon, getting honest and positive feedback is pivotal. Potential buyers look at your feedback rating, and having a low rating may put them off. Likewise, Amazon looks into your feedback score to determine whether or not you are a trustworthy seller. A high feedback rating strengthens your authority in the platform and helps you rank higher on the search results for your items.

We round up the three most important reasons why you need to ask feedback from your Amazon buyers.

Win the Buy Box

The Seller Feedback can influence your Buy Box eligibility. Amazon keeps close watch over your seller feedback, among other factors, to distinguish your performance among your competition. If you have better feedback, you are more likely to land the Buy Box.

Set the quality of your products

Once a customer leaves positive feedback, it creates a good first impression on your potential buyers. It sets the quality of your products and your credibility as an Amazon seller. The more honest feedback you receive, the more shoppers will trust you as a seller. This increases your sales and improves your ranking in return.

Improve your business bottom line

Winning the Buy Box alone can do wonders for your overall business. But regardless of your Buy Box share, it’s natural for online shoppers to do business with merchants with high review rating. Research suggests that 84% of consumers trust online reviews as much as personal recommendations. Each positive feedback guarantees that your shopper is in safe hands.

To sum it up…

Good Amazon feedback puts you one step ahead of your competitors. However, understanding the importance of feedback is just the first step. The next is to work on how you can fill your page with a ton of high-quality feedback.

No matter your experience in Amazon, using third-party Feedback Automation tool can be beneficial to your Amazon business. It increases the feedback you receive smarter and faster. Contact us if you need an automated feedback tool for your business.

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