What is the Buy Box? How can we win it? Find out everything you need to know about the Amazon Buy Box program and discover how SellerMobile can help you win it.
Winning the Amazon Buy Box isn’t a requirement for merchants selling their products on Amazon. However, once you get to know what the Buy Box really is and what its accompanying benefits are, you will find that it is highly useful in increasing your overall sales and revenue.
What do you need to know about Amazon Buy Box?
When online shoppers view a product on Amazon, they will see a box on the right side of the product page. Customers can place their orders using this box by clicking on the “add to cart” button within it. This ‘box’ is extremely visible, enlarged and seems to grab attention faster than the other products displayed within the search page.
This section is known as the Buy Box. It’s common knowledge amongst sellers that there is a lot of competition and many are selling the same products. That’s where the benefit of winning the Buy Box lies. If you win this highly-coveted Amazon Seller Buy Box, your product page will display this Buy Box section and will surely get more attention from potential customers compared to competition.
In addition, the Buy Box makes it more convenient for your customers to buy your goods, since they can place the items they wish to purchase directly in their carts. The other items displayed on the search page do not display the “add to cart” button.
Are you eligible to win the Amazon Buy Box?
To be eligible to join the ranks of the Amazon Buy Box winners, a seller must first understand and meet these four criteria:
1. Buy Box Eligible Status (formerly Featured Merchant Status)
Amazon will only allow top-performing sellers to win the Buy Box. Amazon reserves the program for these sellers who have a proven track record of selling and fulfilling orders and follow its set standards in selling. These sellers are considered Amazon Buy Box eligible. Amazon only grants this status to sellers who do their best to make and keep their customers satisfied.
2. Professional Account Status
Amazon chooses Buy Box placement holders from a pool of professional sellers. Individual sellers will not have the chance to be featured in the Buy Box. It is important to note that merchants who win the Amazon Buy Box have far greater chances of outselling their competitors and increasing sales/revenue.
3. Brand New Listed Item Condition
Sellers must only sell brand new items in order for them to get included amongst merchants eligible to win the Buy Box.
4. Amazon FBA Service
This last criterion is not really a hard requirement to achieve Buy Box eligibility, but is highly recommended. Amazon will likely to promote its own products and services and those sellers who also take advantage of its fulfillment service.
Once you become eligible to win the Buy Box, it doesn’t mean that you will also be eligible a second time around. You will need to keep up with meeting the minimum Amazon criteria to maintain your Buy Box eligibility status.
How can you win the Amazon Buy Box?
Winning the Amazon Buy Box equates to being included in the 82 percent of sales on the world’s largest online marketplace. If you want to win the Buy Box, always remember that pricing is the key. It is important to know how and what kind of pricing strategies you should formulate to increase sales.
Pricing strategies involve lowering your pricing to compete with sellers who sell the same items as you. You can also increase your pricing once you have won the Buy Box and earn more profit from your business. This is called the Amazon Buy Box price. If you have established a competitive pricing strategy, you can get ahead of the competition and increase your chances to win the Buy Box.
Manually repricing your products is okay, but can be tedious and time-consuming when you have hundreds of products in your inventory. This is also true if you happen to have competitors who are also continually repricing their items. It’s just too much work to reprice your items individually and go back and forth to your competitors’ product pages to check for their price updates.
SellerMobile offers access to a wide variety of tools Amazon sellers can use to better manage their online business. One of these tools includes the Algorithmic Repricer Tool, which you can use to formulate effective pricing strategies.
You should reprice intelligently and begin your journey that can lead to more Amazon Buy Box wins immediately.