Amazon Prime Day 2020 is coming soon. Okay, maybe “soon” is a stretch, but it’s never too early to start planning for this big day. Although Amazon has not released the exact date, resources are predicting a date in August!
An avalanche of prime deals are expected to launch in August, which is good for sellers and suppliers that need to start making money again. This is likely a response to COVID-19, which has caused the company to focus on the shipment and delivery of essential goods. Delaying Prime Day until August seems reasonable and could allow for that extra time for the economy and buying habits to start recovering.
How to Prepare for Amazon Prime Day 2020
Target in-demand and trending categories
During the first few weeks of the crisis, most online shoppers were searching in the Groceries & Home and Health & Household categories – now, other categories are seeing a steady incline. Now is a great time to expand your current product line in one of these categories!
- Video Games
- Arts, Crafts & Sewing
- Toys & Games
- Musical Instruments
- Patio, Lawn & Garden
Top 10 Growing Subcategories:
- Nintendo Switch
- Needlework
- Sports & Outdoor Play
- Outdoor Storage
- Patio Furniture & Accessories
- Keyboards & Midi
- Arts & Crafts
- Gardening & Lawn Care
- Puzzles
Make sure your supplier is prepared
Talk to your suppliers to ensure that they can get you the products you need, in the time you will need them to meet consumer demand. Crisis or not, ensure that they will be able to fulfill your requests, so you’re not left scrambling at the last moment.
Create a solid pricing strategy
Make sure to offer your products at an attractive price given the current situation. Use an automated repricer if needed to win more Buy Box and get more attention and sales on Prime Day.
Get your ads up and running
Plan your budget and bids in advance and create a campaign-specific for Prime Day. Go heavier in advertising in the days leading up to Prime Day so that consumers have your brand at the top of their mind when Prime Day hits.
Offer special deals
There’s no doubt about the fact that people are on the hunt for deals on Prime Day. Sweeten the deal on Prime day by waiving shipping fees or offering expedited shipping – especially at times like these, when Amazon Prime shipping is even delayed! Make sure to publicize any of the deals you have to offer so that consumers are aware of changes to your typical prices and policies.
Prepare for a surge in sales
Make sure you have enough manpower and plenty of stock on hand. You should also use Prime Day as a test run for Cyber Monday. Test new campaign ideas to identify any weak spots before the holiday season hits!
Be prepared with different delivery options
Make sure you have a contingency plan to offer different delivery options or have multiple carriers available so you can change-up carriers quickly if needed. It’s hard to predict how much inventory you’ll be able to get into Amazon fulfillment centers after they announce Prime Day.
How Amazon Prime Day Played out in 2019
The huge sales event began at 12 am on Monday, July 15, and concluded at 11:59 pm on Tuesday, July 16 – spanning 48 hours in total. Based on 2019 and the previous years, here’s what we can assume about Prime Day 2020:
- It will probably start on a Monday, and span at least two full days like the previous year.
- The biggest discounts will, of course, apply to Amazon’s products and brands – such as Echo Dot, Fire TV Stick, and Alexa Voice Remote.
- A one-month delay could create an avalanche of deals and demands, which could give retailers a boost in online sales.
Last year, Amazon announced the Prime Day date on June 25th, just a few weeks before the kick-off. So we’ll most likely have to wait for a while until the official announcement.
Amazon sold more than 175 million items during Prime Day 2019. It had more sales than the past Black Friday and Cyber Monday combined. It’s likely to be more successful this year if Amazon can pitch it with a savings theme attached to key essentials.
By planning ahead of time you can win big time come the biggest shopping event on Amazon! We’ll keep you posted once we get more updates about Prime Day 2020 and everything else.
