Sellers on Amazon need to be very strategic to be distinct and maximize profits. One of the things that can help merchants with this is the Buy Box that the platform offers. It is ideal for sellers who are dealing with products that already exist on the platform. It is one of the most crucial elements to any Amazon seller. The Buy Box is a small little blue box found on the right side of the product details screen on Amazon with the “Add to Cart” call to action. It is a striking feature with eye-catching color and prominent right side placement. Note that it accounts for more than 82 percent of the sales on Amazon, and it is the reason why it is so important.
How to Win the Amazon Buy Box
Any seller with Buy Box can rest easy since it represents the most searches, most visible, and the most sales. One should know that the Buy Box is the ultimate trophy for sellers, but winning is not easy. Despite the fact that Amazon uses complex algorithms to determine the sellers that walk away with prime location on the page, there are a couple of factors that can help merchants get to the front of the line. These include:
- Focusing on offering exceptional customer service – respond to questions on time in a helpful and respectful manner. Always ship on time and correctly. With a high rate of customer satisfaction, sellers will be in a good spot for the coveted Buy Box.
- Keeping prices affordable – maintain affordable product prices as well as shipping costs, ensuring that they are consistent with other merchants on Amazon.
- Have stock – Amazon wants buyers to find what they are looking for. Without current stock of the products, it is impossible to win Buy Box. Inventory information should always be up to date if merchants do not want negative reviews when they cannot fulfill orders.
After winning the Amazon Buy Box, sellers start dealing with multiple orders that they must meet if they want to increase sales tremendously. SellerMobile presents the perfect solution for this by providing an app which is available