It’s no secret that marketing is important when running a small business. Unfortunately, many small business owners don’t think they have enough time and resources to work on their marketing. They focus on keeping their customers’ happy to keep them coming back and hopefully spread the word out about their business. While this is not wrong, Amazon third-party sellers must also pay attention to digital marketing campaigns that they can implement inside and outside of the Amazon marketplace.

A good Amazon marketing campaign is what will set you apart from your competitors. It is the most reliable strategy that can help you grow your Amazon business. Although it seems like a complex task, it is actually a straightforward process – if you do it properly.

How to Create a Successful Amazon Marketing Campaign

Step 1: Set Clear-Cut Objectives

Before anything else, set specific objectives and key performance indicators (KPIs). This is to help you determine how your campaign is performing and spot areas you need to refine. For example, if your objective is to obtain more positive feedback, think about how many feedbacks you