Amazon has so many acronyms for sellers, that sometimes they can become overwhelming. It’s good to learn these industry-common terms so you’re more knowledgeable the next time you come across them on Facebook Groups, Amazon articles, or even in a crowd of experts. The list below is pretty comprehensive. We’ve compiled many Amazon-related terms, so you have your own glossary, of sorts, the next time you feel like joining the “expert” conversation.
Amazon Seller Glossary: Amazon Seller Terms You Should Know
3PL – Third party logistics. This refers to the outsourcing of ecommerce logistics processes, including inventory management, warehousing, and fulfillment.
ACOS – Advertising cost of sale. This metric is used to measure the performance of your Amazon Sponsored Products Campaigns.
The equations is: ACOS = total spent on ads ÷ total sales generated from ads
Alibaba – The largest product sourcing website on the internet measured by total sales. Alibaba Group Holdings Ltd. (BABA) is a holding company legally domiciled in the Cayman Islands but which conducts its e-commerce businesses through its Chinese subsidiaries and variable interest entities (VIEs).
AMS – Amazon Marketing Services. Now known as Sponsored Ads, this program increases discoverability by offering a way for brands to place ads at the top of the search results page.
ASP – Average Selling Price. The ASP can vary from product to product. It is the average amount of money you make in sales per item yo