Amazon Marketing Services or AMS is a kind of service concerning Amazon’s product promotion. Through this, Amazon sellers are given the chance to create product advertisements for their potential customers. AMS offers different services, and Product Display Ads is one of them.
When you create Product Display Ads, it provides another means of promoting your products to your customers. Having your products noticed through these Amazon product ads can lead you one step higher in terms of sales rank.
Product Display Ads are displayed always underneath the “cart information and additional sellers” located on the right-hand menu of the Amazon webpage. Before using this type of campaign, it would be best to first assess the advantages and disadvantages it brings.
This AMS service yields several benefits for a customer, including:
1. Promoting Products
The sole purpose of creating Amazon Display Ads is to raise your customer’s awareness about the product you are selling. Customers can view your product in just one click, which makes it efficient in advertising your product.
2. Two ways of targeting products
Product Display Ads offers two ways of targeting products: the product and interest targeting. Product targeting refers to a way of choosing a specific page or site for your ad. This features your product as a similar or related one to those products your customers are currently searching for. On the other hand, targeting products through your customer’s interest are known as Interest Targeting. This type of targeting is done with the creation of interest-based ads. Interest-based ads, commonly known as personalized ads, refer to advertisements that are based on the customer’s information, recently purchased items, and other preferences.
3. Low Advertising Cost of Sales
Since this type of advertisement is a pay-per-click one, you don’t need to worry about higher costs for your product. Positively, product display ads are seen to be inexpensive. However, on the negative side, lower ACoS of pay-per-click advertisements is equivalent to lower click rates.
4. Customizing Text and Advertisement
With this AMS service, you can customize your advertisement and directly target your customer with it.
Once you have successfully created your own product listing ads, it would be best to monitor your sales using Sellermobile. Check whether these shopping ads are truly effective when it comes to sales growth.
Even with the benefits being mentioned, using Product Display Ads in promoting your products has some drawbacks too.
Below are the following disadvantages of using this AMS service:
1. Having only one destination
This type of advertisement offers you to select your desired site for targeting your customers. However, it would be available on that site alone.
2. Having a lower click rate
Since the advertisements are available only in one destination or location then they won’t appear as often as others, thus, lowering your click rate.
In any case, this type of Amazon marketing strategy didn’t work for you, be open to alternative solutions in getting your listings noticed—for example, aiming for a high seller rating by providing quality products and service to your customers.
But, if it did turn out effective for your Amazon business, always make sure to restock your products on time to avoid any lost sales and out-of-stock inventories. Let Sellermobile aid you in forecasting the needed quantity you need to restock based on your customer’s present and future demands.
Overall, Product Display Ads are great to use when targeting customers with your products, but as an Amazon seller, you should also be alert to the disadvantages it brings.