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What is the Buy Box?

What is the Buy Box?

The Buy Box is represented by a button labeled ‘Buy Now’ or ‘Add to Cart.’ Several marketplaces, such as Amazon and Walmart, use this as a premium selling method which generally leads to increased visibility and sales. If a seller’s listing is displayed in the Buy Box they receive a more prime spot to showcase their products, compared to that of their competition (as many sellers tend to sell the same product on Amazon).