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What is the advantage of analyzing lost Amazon sales?

What is the advantage of analyzing lost Amazon sales?

When SellerMobile collects lost sales data, you are able to better understand how out-of-stock items impacted your revenue in the past. Future lost sales helps determine the growth potential you will have when you plan better and stock adequately to meet demand. Using past lost sales data wisely can lead to an increase in future sales and smarter product purchasing.