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What is ‘promotion’ in SM? How is it different from ‘Shipping Discount’ and ‘Promo Discount’?

What is ‘promotion’ in SM? How is it different from ‘Shipping Discount’ and ‘Promo Discount’?

For FBA items, Amazon sometimes gives Free Shipping to Non-Prime buyers to promote the sales of those items. Normally, these items are stored in a warehouse that is close by the buyer’s shipping address. Three types of Promotions:

1) Item Promo – a coupon given by the seller

2) Shipping Promo – see above

3) PPC – Amazon advertising