What is ‘promotion’ in SM? How is it different from ‘Shipping Discount’ and ‘Promo Discount’?
For FBA items, Amazon sometimes gives Free Shipping to Non-Prime buyers to promote the sales of those items. Normally, these items are stored in a warehouse that is close by the buyer’s shipping address. Three types of Promotions:
1) Item Promo – a coupon given by the seller
2) Shipping Promo – see above
3) PPC – Amazon advertising