Six Ways to Influence Customer’s Product Consideration
As an Amazon seller, it is your job to raise brand awareness. A good way to do this is by running sponsored ads. When done effectively, your products can easily reach your customers, and once the customers are already aware of your product, there are higher chances that they will purchase it.
More often than not, customers want to know how the product can benefit them before they decide buying it. As the seller, you must provide ways to interact with them just like how a normal brick-and-mortar stores function. You must also know that within this phase your customers want to get a sense of quality, size, function, reliability and feel for your product.
During the consideration phase, customers want to look for ways to evaluate and validate their product choice. They measure the pros and cons of one product against other similar products before they reach their buying decisions. They want to confirm whether the product description written is really an accurate description of the actual product. And as the owner of the product listings, you must know how your description can impact your customers’ buying decisions. This can be effectively done in just six simple ways:
You need to provide pictures of your products so that potential customers can clearly see what they are buying. Make sure that the pictures are taken from varying angles and are of high quality.
Product Videos and Demos
Letting your customers see your products in action provides more value and creates more connection to them than those static images. However, you should know that this requires more time and effort than photography.
Product Ratings and Reviews
Having good product ratings and reviews can encourage customers to purchase your product. On the other hand, having negative ratings can also benefit the sellers. Negative ratings allow you to understand your shortcomings and improve them.
Honest comments and feedback from your customers can help increase the validity of your product descriptions. They create a good first impression among potential customers and can influence their purchasing decision.
Providing exceptional customer service is not just an option when selling on Amazon, it is a must. A good way to provide great customer service is by answering inquries on timely manner. Once you see questions in the Q&A section of your product, answer it immediately. Take this as an opportunity to build a connection with your customers.
Product Comparison Charts
Although it raises awareness of your competitors’ products, comparison charts can help your customers reach to their buying decisions immediately. Displaying these charts shows transparency, creating trust between both parties.
By giving your customers the connection they want from your product, you can be certain to have a growing list of customers in less possible time.