Everyone knows what it feels like to open up your inbox in the morning and find a large pool of emails that have compiled overnight. If you haven’t checked your email in a few days, it’s even worse. As marketing and service emails increase, our email inbox tends to become additionally cluttered. Thus, it becomes crucial to understand how to make your one marketing email stand apart from the daily clutter of emails.
The Significance of Email Subject Lines
Recent statistics about email marketing have revealed that 78 percent of people who receive email content never open them. The same study reported that 35 percent of email recipients open emails based on the subject line alone. Essentially, it goes without saying, that good email subject lines alone can make your promotional emails stand out amongst other emails.
A subject line should be compelling to the reader as they sift through their daily inbox. It should be catchy or witty. Here are a few tips by SellerMobile on developing relevant and effective subject lines:
Keep your email subject short and sweet
50 characters or less. The subject line tends to cut off anyway so you want to include the most important information within the first few words.
Use a friendly “sender” name
Try to not use firstname.lastname@example.org. Generally, people tend to hesitate adding this to their address book, and it seems less personable and more like an automated computer-sent email.
Use personalized “names” in subject line
Try to include the recipient’s name in the subject line. Everyone likes to see their name, and studies show that people tend to open up more emails that are directed to them personally.
Tell them what is inside
It is always good to tell your reader what they will find when they open the email “Your coupon awaits” or “Your $10 gift card inside.” This informs the reader that there is something valuable that awaits them when they choose to open up the email.
Create a sense of importance or urgency
While we don’t encourage that you use this each time you write a subject line; you can use this when your email genuinely calls for immediate action. This promotes the “act now” concept and can increase the effectiveness of an email. For example “Your $10 coupon expires in 24 hours.”
While there are additional tips for writing subject lines, these are a few to consider as you try to develop compelling marketing emails. SellerMobile has tested and developed email templates within their feedback tool to send to your Amazon customers in order to receive positive and timely feedback and reviews. As such, many other companies have pre-tested successful subject lines and marketing emails. You can utilize these templates if you do not want to create work from scratch.