How to Improve Your Category Rank in Amazon
Putting your product in the right Amazon category is a good start to reach customers who are really interested in the type of product that you are selling. Customers tend to search within categories when looking for the products they plan on purchasing from the Amazon marketplace. If customers cannot find your store or your products, you will have slimmer chances of winning their business.
Improving your category rank is just like increasing your sales rank. Only in this particular instance, you are aiming to reach a more specific goal, which is improving how your products are placed in its correct product category on Amazon.
All about the Category Rank
The Amazon category rank is displayed underneath the name of your product. It highlights how your product ranks within the category or subcategory it belongs to, based on how well your product sells. This is an important indicator that potential customers will look at and base their decisions on whether they will buy your product or not. If they see that your products rank high and get a lot of orders from other customers, they will take it as a sign that your products are good. That is why it is important to keep your listed items in the upper ranks.
Improving Category Rank
You must put enough effort to optimize your listings and effectively promote them to reach more potential customers. The more people who are aware of your listed items on Amazon, the more likely your products to get more attention from shoppers on the site, which in turn, could convert to actual orders. This should help your products rank higher in the category they belong to.
Here are a few tips on how you can increase your category rank in Amazon.
Provide high-quality products and services
Offering quality products and services will surely generate repeat orders and establish a loyal customer base. If you keep them satisfied with the high quality of your products as well as the great after-sales service you provide, they can even recommend you and your products to their networks. This could then lead to a significant increase in your sales.
Implement different pricing strategies
Improving your Amazon category rank also means you need to deal with other competitors selling the same product as yours. In order for you to have a competitive advantage, it is highly recommended to formulate different pricing strategies using different repricing tools.
Earn more positive product reviews from customers
If you already followed the first step, then favorable feedback would easily come your way. The positive reviews your customers leave for your products can highly influence the buying decision of potential customers.
Optimize your product listings
Provide detailed information about your product to make it easy for your customers to know what exactly they are purchasing. Also, make sure to use high-quality images for your products and that they correctly represent the items you are selling. Customers easily get irritated or disappointed when they receive a product that looks different from how it was advertised.
Always keep your inventory fully-stocked
Gaining more customers means having more items in your inventory to fulfill their needs. Without proper inventory management, you’ll have trouble keeping your regular customers. The last thing you want to happen is to frustrate your customers from waiting too long for an out-of-stock item they wish to buy from you. This is why it is important to consistently monitor and update your inventory to keep up with your growing number of customers. You can check out our Lost Sales Analysis Tool to help you manage your inventory better.
Ranking high on your product category can be achieved by thorough planning and dedication to your business. Using inventory management software like SellerMobile could also be beneficial in efficiently managing your Amazon store. A properly managed online business leads to higher sales volume, which then results to skyrocketing your products to the highest ranks within their categories.