Amazon Repricer (21)
Amazon repricing is the changing of prices for products on Amazon’s Marketplace. Tracking price changes and repricing products efficiently enables a seller to increase sales, remain competitive in the market and benefit from better product placement (i.e., Amazon Buy Box).
A repricer tool or software automatically changes the pricing of your products, based on strategies set by you, so you don’t have to make updates manually. A good repricer tool will help your product pricing keep inline with competition, save you time and lead to an increase in revenue.
A repricer tool uses data-analyzing algorithms to make more accurate and market-based price modifications in an efficient manner. A repricer tool eliminates the need for tedious, manual repricing updates and reprices based on strategies that you set. You can select who you do and do not want to compete with, among other automated repricing factors.
Products that are priced too high tend to get less attention from potential buyers. With so many sellers potentially offering similar or better items than you on Amazon, customers will be certain to look for the best, most-competitive deal. If you do not reprice your products competitively, you are likely to lose sales and miss better product placement opportunities. The better the product quality and price, the more chances you will have to win prime placement in the Amazon Buy Box.
Yes. You can update the price in the ‘my price’ tab of a product’s lightbox. When you ‘save’ price changes for an item in the SellerMobile software, it will sync to your Amazon Seller Central account every seven (7) minutes. Remember that your ‘standard price’ is the selling price for an item; ‘sale price’ is the discounted price for an item (sale price is applicable for the date range you select).
SellerMobile’s Algorithmic Repricer Tool uses parameters and strategies set by you to monitor and auto-reprice your Amazon listings to make you more competitive in the Marketplace, increase your profitable and sales and increase your chances in winning the Buy Box. Within the repricer you can also better understand competitior pricing, select who you wish to compete with in repricing and much more.
The Buy Box is represented by a button labeled ‘Buy Now’ or ‘Add to Cart.’ Several marketplaces, such as Amazon and Walmart, use this as a premium selling method which generally leads to increased visibility and sales. If a seller’s listing is displayed in the Buy Box they receive a more prime spot to showcase their products, compared to that of their competition (as many sellers tend to sell the same product on Amazon).
Rules are set by each marketplace to determine who can ‘own’ the Buy Box listing. Amazon considers a seller’s reputation (seller rating and feedback) and competitive product pricing for placement. SellerMobile’s feedback automation and repricer tools focus on helping you achieve frequent ownership of the Buy Box.
Studies indicate that sellers who own the Buy Box for an item tend to get the highest sales for that item. Mobile shoppers buy even more from Buy Box listings. In general, when you are placed in the Amazon Buy Box, you are certain to reach more customers and increase your sales.
There is no exact science in owning the Buy Box. Amazon, one of the largest e-commerce platforms, has a complicated Buy Box algorithm. In addition to pricing, Amazon also considers seller rating, fulfillment (FBA tends to perform better), customer service quality, account health and much more.
How often does the app (and the web UI) refresh info from Amazon’s API? Is there any way to force a re-sync or refresh?
We understand the importance of having Amazon and SellerMobile sync instantly/in real-time. However, as an industry standard, Amazon has limitations on how often information can be exchanged between servers. Updates/data refresh is approximated to be: MWS inventory reports 15 minutes apart; inventory status (active, inactive, closed) is refreshed every hour; manual pricing and MFN inventory updates from SellerMobile to Amazon run every 7 minutes, and SellerMobile repricer is updated every 5 minutes.
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